Bachelor of Business Management (BBM) – Marketing

Bachelor of Business Management (BBM) – Marketing

PROGRAM OBJECTIVES

The objective of the Commerce program is to develop a pool of young talent with specialised knowledge in the fields of Marketing.

ACADEMIC SYSTEM

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The BBM programs consist of six semesters spread over three academic years. Each Academic Year consists of two semesters and the duration of each semester is approximately five months.

There are 30 courses including one “project” in these programs spread over six semesters. Each course is of 5(five) credits and of 50 contact hours. Courses offered in the first year (Sem-I and Sem-II) are common to all the students pursuing different functional disciplines.

The honors courses will start from second year onwards.The students will be divided into groups depending on their choice of honors courses. Honours courses are offered in the areas: Accounting, Finance, Human Resource Management, and Marketing.

COURSE DESIGN

The school offers industry relevant course curriculum which have been designed by a team of experienced academicians and professionals from the industry.

BBA MARKETING -Three Year CBCS Program

COURSE STRUCTURE CATEGORY

SEMESTER - I

English Language and Business Communication
AECC-1
Financial Accounting-I
Core course-1
Principles of Management
Core course-2
Business Mathematics
GE-1
Principles of Marketing
SEC-1

SEMESTER - II

Environmental Science
AECC-2
Business Law
Core-3
Financial Management
Core-4
Business Statistics
GE-2
Introduction to OB & HR
SEC-2

SEMESTER - III

Services Marketing
Core course-5
Consumer Behaviour
Core course-6
CSR and Sustainability
Core course-7
Computer Application for Business
SEC-3
Managerial Economics-I
GE-3

SEMESTER - IV

Soft Skill and Personality Development
Core course-8
Production and Operations Management
Core Course-9
Distribution Mangement
Core Course -10
Ethics, Governance and Sustainability
SEC-4
Managerial Economics-II
GE-4

SEMESTER - V

Entrepreneurship Development
Core Course -11
Selling Lab
Core course-12
Marketing Analytics
SEC-5
DSE-1(Any one from Gr.A)
DSE-1
DSE-2(Any one from Gr.A)
DSE-2

SEMESTER - VI

Retail Marketing
Core Course -13
Marketing Communication
Core Course -14
Rural Marketing
SEC-6
DSE-3(Any one from Gr.B)
DSE-3
DSE-4(Any one from Gr.B)
DSE-4

Group-A

  • Supply Chain Management
  • Customer Relationship Management
  • Insurance & Risk Management
  • Accounting Standard and Corporate Financial Reporting
  • Financial Management-II

Group-B

  • Digital Marketing
  • Brand Management
  • Fundamentals of Labour Laws
  • Auditing and Assurance Services
  • International Finance

Note

  • CBCS: Choice based credit system
  • AECC: Ability enhancement compulsory course
  • SEC: Skill enhancement course
  • GE: Generic elective
  • DSE: Discipline specific elective
  • Each AECC and SEC course is of 4 credits. Each Core , GE, and DSE course is of 6 credits
  • Total credits: 164

EXTRA-CURRICULAR ACTIVITIES

As a policy, the Institute encourages students to develop team skills and citizenship qualities in addition to academic accomplishments. Enough scope exists in the campus for extracurricular activities through participation in interest-specific, voluntary student associations and other pursuits such as sports, social service, book clubs, music, debates, quizzes, contests, etc.

HOSTEL FACILITIES

Limited hostel facilities are available. Preference will be given to students coming from outside Bhubaneswar.

Xavier School of Commerce has obtained the Accreditation from the Institute of Chartered Accountants of India (ICAI) to impart coaching in CA Foundation Level Course in the Xavier University City Campus. The aspiring students of the School can avail this facility for exams to be held in Nov., 2019. Interested students may contact CA (Dr.) VijayaBatth, Assistant Professor, XSOC, for more details email us at vijaya@xub.edu.in