Evolving technologies continually present new opportunities and challenges for industry practitioners and academic researchers. People are exposing themselves to more and more digital and social media. The widespread adoption of digital marketing techniques, including social media, has significantly contributed to the individualization of marketing where the providers of goods and services are increasingly communicating with individual consumers and users, gaining feedback on a one-to-one basis and providing bespoke solutions for clients.
Marketing Symposium on “Digital Marketing in Emerging Economies: A Paradigm Shift”: 17th January, 2017
- January 17, 2017